The Memcare Management Team

Memcare is owned by the company's founders and professional investors.


Lars Martinsen
Founder & Managing Director

Martinsen's previous experience includes Chairman and Owner of Nettmediehuset AS (a company that was sold to Edda Media, now Amedia) and Co-Founder of Microenta. The company's unique technology and solutions were acquired in 2013 and is now used by over 20,000 clients annually. Martinsen is board member in K11 Investor AS and owner of Lamaco Holding. He has previous work experience from the media industry.


Håkon Årøen
Co-founder & COO

Årøen holds an MSc in Business from BI Norwegian Business School and Maastricht University. He also has a BSc in Computer Technology Engineering from Oslo University College. Årøen has worked in several startups and also has experience working in finance. He was part of the start-up team and co-founded Microenta in 2010, the company's unique technology and solutions were acquired in 2013 and are now used by over 20,000 clients annually.

Lars-Petter Andreassen resized 392
Lars-Petter Andreassen
Head of Product


Andreassen started in Memcare with responsibility for support and product in Norway, where he quickly gained greater responsibility in the company and today also leads Product for all markets. Andreassen has worked 9 years in his family's funeral home business in Norway, also working with improving digital industry solutions. He has experience as a Leader in the Auxiliary Corps in the Norwegian Red Cross. 


Jakub Dabrowski


Jakub has worked as Tech Lead and software engineer with education from Warsaw University of Technology. He has gained over 10 years of experience working on multiple tech projects in a variety of areas of expertise including web and mobile applications, business intelligence tools and enterprise management software. Moreover he was an owner of a software house company for over 5 years, where he improved his management and business skills.

Axel E. Bentsen
Chairman of the Board

Axel E. Bentsen has extensive experience with startups and growth companies. Today he works in the family office of the Bentsen family, Louie Investor and K11 Investor, responsible for following up several of the portfolio companies. He has previously been founder and CEO of UIP (Urban Infrastructure Group), a group of companies that plan, finance, and operate shared urban infrastructure in many cities in Europe. Bentsen has also founded successful companies within payment terminals and logistics within telecom.


Frode Foss
Board member

Frode has been CFO for global airlines for nearly 20 years and was part of the Norwegian Air Shuttle start up, as well establishing Bank Norwegian, the loyalty program Reward, and Arctic Aviation Assets. Frode has extensive experience with strategy- and business development in his different roles, as well with raising capital through a large variety of financial instruments. Frode has a Masters of Science degree in Finance from the University of Wyoming in USA. He also is a Certified Financial Analyst (CEFA) from Norwegian School of Economics (NHH).


Kenneth Bentsen
Board member

Together with his father and brother, he has built Indigo Invest, which is a family-owned company with a history of more than 45 years in business. Car parking and real estate have been the main activities, together with global financial investments. Kenneth has extensive experience with early-phase companies and has superior board experience from big companies such as EuroParkOy, Baltic Park AS, ONE PARK AS, Indigo Invest AS, AutoParkki Norden Oy, SIA EuroPark Latvia and 2Park.

Håkon Knappskog
Board member

Knappskog has a Masters in Finance from the Norwegian School of Management, majoring in economics. He has also conducted officer training in the Norwegian army. He has previous experience as a financial analyst in Kemetyl Group, a strategy analyst at Color Line and is responsible for the commercial development of Pemco Trepellets AS in Norway. Knappskog is currently Group CEO of Pemco Holding. He is a shareholder and board member of several companies.