About Memcare

The Leading Digital Platform
for Funeral Homes in Europe

The Leading Digital Platform for Funeral Homes in Europe

Memcare Group is one of Europe's largest technology providers to the funeral industry. We've built a platform that simplifies operations and makes it easier for funeral homes to grow.

The platform brings case management together with obituaries, memorial pages, digital print, flower sales and accounting integrations. Everything works together from day one.

More than 1,300 funeral homes across Scandinavia, DACH, the UK and Ireland, Poland and the Benelux region run on Memcare today, handling over 200,000 funerals a year. Memcare isn't just software — it's the tool that makes everyday work easier for the funeral home and gives bereaved families a better experience.

On the road

We meet the industry where it works

From trade fairs in Warsaw to courses in Oslo, our teams spend the year out among the funeral homes we build for.

Memcare Technologies booth at industry trade fair
Pacemo booth at the German funeral industry trade fair
Memcare team at a funeral industry trade fair
Inmemory team at industry event in Stockholm

Our Journey

Key milestones

2017

Founded in Oslo

Founded by Lars Martinsen (Founder and CEO) and Håkon Årøen (Co-founder and Head of Operations), together with the Bentsen family. Memcare started with a clear goal: to modernize the funeral industry through technology.

2017–2019

Product foundation

Building the core platform, hiring a strong team, and launching the development office in Warsaw, Poland.

2020–2021

Commercial launch

Market entry and initial scaling in the Nordics, supported by increasing demand for digitalization across the industry.

2022

First acquisition

The acquisition of Next in Norway marked the start of Memcare's acquisition-led growth strategy.

2023

Expansion into DACH & UK

Acquisitions of Pacemo (Germany) and Obit (UK & Ireland), significantly expanding geographic reach.

2024

Strengthening Northern Europe

Strategic acquisitions of Memosoft, Inmemory and Memographics strengthened the group's digital print offering and expanded its strategic presence in Scandinavia, and the UK & Ireland.

2025

Entry into the Netherlands

Acquisition of UitvaartBeheer, securing a leading market position in the Netherlands.

2026

Scaled European platform

The UK subsidiary, formerly Memographics Ltd., has been rebranded to Memcare Ltd. and will lead the Group's continued growth in the UK and Ireland from Manchester. With over 1,300 funeral homes and 200,000+ annual funerals on the platform, Memcare combines scale, strong profitability and leading, mission-critical technology for the funeral industry.

Our Markets

Funeral homes in 11 European markets use Memcare

Our Markets

Norway

Sweden

Denmark

Germany

Austria

Switzerland

Netherlands

Belgium

United Kingdom

Ireland

Poland

Our offices

LysakerHQ

Norway

Memcare ASStrandveien 501366 Lysaker

Gothenburg

Sweden

In Memory ABVallgatan 15a411 16 Göteborg

Maastricht

Netherlands

UitvaartBeheerEuropalaan 246199 AB Maastricht-Airport

Hamburg

Germany

Pacemo GmbHSpaldingstraße 6420097 Hamburg

Manchester

United Kingdom

Memcare Ltd39/43 Bridge StreetSwintonS64 8AP

Leadership

The people behind Memcare

Memcare is built by experienced founders and long-term investors who share the goal of modernizing the funeral industry.

Meet the Team

Ownership

Owned by long-term investors

The five largest shareholders in Memcare Group are Louie Investor, Valset Invest, Karbon Invest, TechX and Lamaco. Together they control approximately 92% of the company.

Louie Investor

Valset Invest

Karbon Invest

TechX

Lamaco